Web Survey Bibliography
Passive metering provides a direct access to consumers’ online behavior. This wealth of unfiltered data is rife with opportunities but it also challenges traditional data analysis, because it is novel in kind and big in volume. In this workshop, I will focus on the analysis of a specific sort of such data, namely online customer journeys. What do customers do (online) before they buy (online)? What are the typical paths which lead to the online purchase of a given category of products? Can these paths be made sense of purely on the basis of online behavior? This is not completely new: weblogs of commercial websites, online touchpoints and referral data have been used to provide valuable insights into purchase paths. But access to the entirety of navigation data offers new perspectives and new challenges, because the nature of events is open-ended – all urls might be on the way, all paths are open. My aim will be to present and discuss the various strategies that are available to tackle this wilderness, both in terms of which data is used and which analyzing techniques are appealed to. Regarding data, salient issues concern the definition of the journey (e.g. how far back before the purchase?) and the amount of pre-treatment (website categorization). Regarding analysis, the main options concern the reckoning of time (flat analysis versus sequences or timed series) and navigation (history dependent or history free paths), and model free or model based analysis (e.g. in terms of how influence, information and action get combined). We will consider in particular the application of traditional clustering techniques, sequence based clustering and process mining.
Web survey bibliography (28)
- Rates, Delays, and Completeness of General Practitioners’ Responses to a Postal Versus Web-Based...; 2017; Sebo, P.; Maisonneuve, H.; Cerutti, B.; Pascal Fournier, J.; Haller, D. M.
- A Case Study on Evaluating the Relevance of Some Rules for Writing Requirements through an Online Survey...; 2017; Warnier, M.; Condamines, A.
- Online customer journey analysis: a data science toolbox; 2017; Bonnay, D.
- Surveying End-of-Life Medical Decisions in France: Evaluation of an Innovative Mixed-Mode Data Collection...; 2016; Legleye, S; Pennec, S.; Monnier, A.; Stephan, A.; Brouard, N.; Bilsen, J.; Cohen, J.
- What drives the participation in a monthly research web panel? The experience of ELIPSS, a French random...; 2016; Legleye, S; Cornilleau, A.; Razakamanana, N.
- Online Administration of a Quantified Self-Questionnaire for Elderly People: A User Satisfaction Survey...; 2015; Beauchet, O., Vilcocq-Merjagnan, C.
- 640 Current trends in management of high-risk prostate cancer in Europe: Results of a web-based survey...; 2014; Briganti, A., Isbarn, H., Ost, P., Ploussard, G., Sooriakumaran, P., Van Den Bergh, R.C.N., Van Oort...
- Off-Label Baclofen Prescribing Practices among French Alcohol Specialists: Results of a National Online...; 2014; Rolland, B., Paille, F., Fleury, B., Cottencin, O., Benyamina, A., Aubin, H.-J.
- Accounting for the Effects of Data Collection Method Application to the International Tobacco Control...; 2013; Thompson, M. E.; Huang, Y. C.; Boudreau, C.; Fong, G. T.; van den Putte, B.; Nagelhout, G. E.; Willemsen...
- Web-based studies: The future in nutritional epidemiology (and overarching epidemiology) for the benefit...; 2012; Hercberg, S.
- Google et Médiamétrie créent une audience bimédia; 2012; Gonzales, P.
- ELIPSS: Étude Longitudinale par Internet Pour les Sciences Sociales; 2011; Legleye, S., Lesnard, L.
- Mobile, webmail, desktops: Where are we viewing email now?; 2011
- DIME-SHS; 2011; Lesnard, L.
- How do Respondents Perceive a Questionnaire? The Contribution of Open-ended Questions; 2011; Markou, E., Garnier, B.
- Separation of selection bias and mode effect in mixed-mode survey – Application to the face-to...; 2011; Bayart, C., Bonnel, P.
- Comparison between web-based and paper versions of a self-administered anthropometric questionnaire; 2010; Touvier, M., Méjean, C., Kesse-Guyo, E., Malon, A., Castetbon, K., Hercberg, S., Pollet, C.
- Audipresse Premium: Using The Internet To Help Measure Press Readership ; 2009; Saint-Joanis, G., Néraudau, J.
- Methodological Tests On Online Research: Incidence Of Formal Aspects/Questionnaire Layout On The Results...; 2009; Schmutz, B., Lê Van Truoc, O.
- The mixing of survey modes: application to Laon web and face‐to‐face household travel survey...; 2009; Bayart, C., Bonnel, P.
- Individual Follow-up of the Target Population: the Plural Strategies of a Web Survey; 2009; Markou, E., de Cledat, B., Razafindratsima, N., Laurent, R., Issenhuth, P.
- What to do if Probability Sampling is Impossible in a Web Survey?; 2009; Markou, E., Razafindratsima, N., de Cledat, B., Issenhuth, P., Laurent, R.
- Acceptability of the use of new technologies by interviewees in surveys; 2009; Roux, S., Marchal, P., Armoogum, J.
- Anytime, Anywhere Mobile Interviewing: Comparing Mobile Voice and Web Response Patterns; 2009; Petit, F. C.
- Aux Abonnes Absents: Liste Rouge Et Telephone Portable Dans Les Enquetes En Population Generale Sur...; 2005; Beck, F., ., Peretti-Watel, P.
- Sampling procedure, questionnaire design, online implementation; 2005; Jackob, N., Arens, J., Zerback, T., Jowell, R., de Rouvray, C.
- Solicitation by e-Mail and solicitor's status: A field study of social research influence on the...; 2002; Gueguen, N., Jacob, C.
- Generalized raking procedures in survey sampling; 1993; Deville, J. C., Sarndal, C. E., Sautory, O.